Advertising Disclosure

Equipment and Technology Affiliates

Our website may contain affiliate links to cinematography equipment, software, and technology products that we use or recommend. When you click these links and make a purchase, we may receive a commission from the seller at no additional cost to you.

These affiliate relationships do not influence our professional recommendations or the services we provide to clients. We only recommend equipment and products that we genuinely use, believe in, or consider valuable for cinematographers and content creators. Our primary income comes from providing cinematography services, not affiliate commissions.

Service Provider Partnerships

We may have partnerships with complementary service providers in the creative industry, such as post-production studios, music licensing platforms, or creative collaboration tools. These partnerships allow us to provide comprehensive solutions to our clients and may involve referral arrangements where both parties benefit from successful collaborations.

Commission-Based Recommendations

When we recommend products, services, or resources that involve affiliate or referral programs, we will:

• • Clearly disclose the affiliate or referral relationship
• • Provide honest assessments based on our experience
• • Only promote products or services we have personally used or thoroughly researched
• • Never compromise our professional integrity for commission income
• • Update our recommendations if our opinions or experiences change

Financial Transparency

Any financial relationships that could be perceived as influencing our content or recommendations will be clearly disclosed. We maintain editorial independence and ensure that commercial relationships do not compromise the quality, accuracy, or authenticity of the information we provide to our audience and clients.

Identification of Sponsored Content

If we publish sponsored content, paid promotions, or brand partnerships on our website or through our communication channels, such content will be clearly labeled with one or more of the following disclosures:

• • Sponsored by [Brand Name]
• • Paid Partnership with [Brand Name]
• • Advertisement or Ad
• • Promotional Content

These disclosures will be placed prominently at the beginning of the content in a manner that is easy to notice and understand.

Editorial Independence

While we may accept sponsored content or brand partnerships, we maintain editorial control over all content published on our website. Sponsored content must align with our quality standards and provide genuine value to our audience. We reserve the right to decline sponsorship opportunities that conflict with our values or could mislead our audience.

Gifted Products and Services

If we receive products, equipment, or services free of charge from manufacturers or service providers for review or demonstration purposes, we will disclose this relationship. Receiving gifted items does not guarantee positive coverage or recommendations. Our assessments remain honest and based on merit, regardless of how we acquired the product or service.

Content Authenticity Guarantee

Whether content is sponsored or organic, we commit to providing authentic, accurate, and valuable information. We will never misrepresent our relationship with brands, exaggerate product benefits, or compromise our professional reputation for financial gain. Our long-term credibility with clients and audience is more valuable than any short-term commercial arrangement.

Display Advertising

We may use third-party advertising networks to display advertisements on our website. These networks may use cookies and similar tracking technologies to serve targeted advertisements based on your browsing behavior across multiple websites. Common advertising networks we may use include Google AdSense, Media.net, or similar services.

Behavioral Targeting

Third-party advertisers may use behavioral targeting techniques to show you advertisements relevant to your interests. This involves collecting information about your browsing patterns through cookies and other tracking technologies. You can learn more about this practice and your opt-out options by visiting:

• • Your Online Choices (UK/EU): www.youronlinechoices.com
• • Digital Advertising Alliance (US): www.aboutads.info
• • Network Advertising Initiative: www.networkadvertising.org

Cookie Usage for Advertising

Advertising networks use cookies to track your interaction with advertisements and measure campaign effectiveness. For detailed information about how we use cookies, including advertising cookies, please refer to our Cookie Policy. You can manage your cookie preferences through our cookie consent tool or your browser settings.

Ad Personalization Control

We respect your privacy choices regarding personalized advertising. You can control whether you receive personalized ads through our cookie preferences, your Google Ads settings if applicable, browser settings to block third-party cookies, or privacy-focused browser extensions designed to limit tracking.

Opt-Out Procedures

You have several options to control your advertising experience on our website:

• • Adjust your cookie preferences through our cookie consent banner or Cookie Policy page
• • Configure your browser to reject third-party cookies
• • Use opt-out tools provided by advertising networks
• • Enable Do Not Track settings in your browser
• • Contact us directly to express your advertising preferences

Data Collection for Advertising

Information collected for advertising purposes may include your IP address, browser type, pages visited, time spent on pages, referring websites, and general geographic location. This data is typically collected by third-party advertising networks rather than directly by FrameLight. For comprehensive information about data collection practices, please review our Privacy Policy.

Rights Under Privacy Regulations

Under UK GDPR and other applicable privacy regulations, you have rights regarding data collected for advertising purposes, including the right to access information about you, the right to request deletion of your data, the right to object to certain processing activities, and the right to withdraw consent for non-essential cookies. Exercise these rights through our Privacy Policy page or by contacting us directly.

Reporting Concerns

If you encounter advertisements on our website that you find inappropriate, misleading, or potentially harmful, please report them to us immediately. While we do not have direct control over third-party advertisements served through ad networks, we can take action to block specific advertisers or address problematic content with our advertising partners.

UK Advertising Standards

We comply with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) published by the Advertising Standards Authority. All advertising content on our website adheres to principles of legality, decency, honesty, and truthfulness.

FTC Guidelines Compliance

For international audiences, particularly those in the United States, we comply with Federal Trade Commission guidelines regarding endorsements and testimonials. All material connections between FrameLight and advertisers or affiliate partners are disclosed in accordance with FTC requirements.

Ongoing Disclosure Updates

As our advertising relationships evolve, we will update this Advertising Disclosure accordingly. The "Last Updated" date at the top of this page reflects when changes were most recently made. We encourage you to review this disclosure periodically to stay informed about our commercial relationships.